Privacy Policy

Informed, Inc. Privacy Policy

Last Modified: January 1, 2022

This Privacy Policy describes the privacy practices that apply to the websites, and applications,

and certain other online services operated by Informed, Inc., Inc. including its affiliated

companies (“Informed, Inc.,” “we,” “our” or “us”). Together, the websites, applications and

services make up the “Services.”

This Privacy Policy describes the information we may collect from you through the Services, and

explains how we may collect it, how we protect it, and with whom we may share it. This Privacy

Policy also explains the choices you have about our collection of information.

1. INFORMATION WE COLLECT AND HOW WE COLLECT IT

2. HOW WE USE THE INFORMATION WE COLLECT

3. HOW WE SHARE YOUR INFORMATION

4. CHILDREN

5. HOW WE PROTECT YOUR INFORMATION

6. YOUR RIGHTS AND CHOICES

7. LINKS TO OTHER SITES AND SERVICES

8. IMPORTANT INFORMATION FOR CALIFORNIA RESIDENTS

9. DO NOT TRACK

10. UPDATES TO THIS POLICY

11. COLLECTION AND PROCESSING IN THE UNITED STATES

12. CONTACT US

1. INFORMATION WE COLLECT FROM YOU

There are two general types of information we collect from users of the Services:

1. Information that identifies you.This includes information like your name, address, or email

address (or telephone number, credit card or financial account number, or photos of you.) It may

be called personal information, personally identifiable information, or “PII.”

2. Information that relates to you, or to a device you use, but on its own does not identify you.

This includes information like about your internet connection and the type of device you use to

connect to the Services—or even a series of numbers arbitrarily assigned to your device to help

us send it content and marketing. This information may also be called “Non-PII.”

Within these two categories, we may collect

1. Contact or registration information.You may provide a name, address, email address or

telephone number when you enter a contest or sweepstakes; stream, purchase or download a

film; ask to receive updates on a film that will be released, register for a promotional event, or

2. Information you post online, such as comments you post on a film review, or in a community

discussion. We may also offer you the chance to tell us, on our site or on questionnaires we

offer on other sites, including social media, what you think of part or all of our Services, for

example, a website or app, or one of our movie trailers. This information may be PII, if you post

under your real name, and your comments are associated with your name. Posting information

is voluntary. You may always choose not to provide us with information, but that may limit the

features or information you can receive or enjoy.

3. Information about you, or your use of other products and services, that we obtain from other

sources.We may obtain information such as demographic information (your age and gender for

example) from publicly available sources. There may be social media widgets on our pages that

help you view or share our movie trailers and other content through your social media accounts.

If you do share content on social media services, we may also receive information about your

use of those social media services, or information you have published on social media, that

helps us understand your interests. We may combine these types of third-party information, or

other information we may license from third parties, with the information we receive when you

use our Services

4. Tracking Technology. We may use cookies, web beacons (clear gifs) and other such devices

(“Tracking Technology”) to collect information about your use of the Services. The Tracking

Technology that we and our Third-Party Service Providers (see more information here).

5. IP addresses.An IP address is a number assigned to your computer or network when you are

on the Internet. When you request content through a web site or application, we use the IP

address to direct the content to your device, and our servers log the IP address as we do that.

6. Mobile Advertising IDs.When you use our Services on a mobile device, we may collect a

Google Ad ID or Apple ID for Advertising (“IDFA”).•Device IDs.When you access our Services

from any device, we may collect a device ID, such as a MAC address.

7. Cross-Device Information.If you access our Services from different devices or different

browsers, we may use other information to link them to you. For example, we may use the

location from which you are accessing the Services or the registration information when you

from two different devices, we will know they are linked to you and to each other, but if we use

other information to try to associate devices, we may only be able to make assumptions that

they are probably linked. Linking devices helps us deliver content and promotional messages

that may be relevant to you on all the devices you use. In theYour Rights and Choicessection

below we explain how you can choose not to have a device linked to others.

8. Information from social media.When you access our Services (for example, to view video)

from a social media platform, or share our content through your social media postings, we may

also collect information you make public on social media.

9. Geolocation Data.We may collect information about the location from which you are

accessing our Services. If you are using a mobile device, we may collect “Precise Geo-Location

Information” that helps us determine where you are in real time. In the Your Rights and Choices

section, we explain your choices about whether or not this information is collected.

10. Other Information from Third Parties.We use third parties such as advertising companies,

data exchanges, traffic measurement service providers, marketing analytics service providers

(“Third Party Advertising Service Providers” or, with others who assist us, our “Service

Providers”) to help us collect and understand information on our Services and on unaffiliated

websites, apps, and services, to deliver our promotional messages and content, and to help us

make use of tracking technologies.

2. HOW WE USE THE INFORMATION WE COLLECT

We use information we obtain from third parties, as described above, to group you with other

people who have similar interests, and present the content we think is most likely to interest

everyone in the group.

We also use information about how you and others use our Services to manage content delivery

(for example by ensuring you do not see the same information too often), to do market research,

to determine which parts of our Services are most interesting and helpful to people, and to

improve our products and services, and for other similar purposes. We may use Service

Providers to help us analyze and understand this information so that we can use it effectively.

We may also use information to confirm your identity, answer your questions or assist you, and

update you. From time to time, we may also make content available for download or sale. We

may use your information to deliver newsletters or other services you request.

We use the information we collect through our Services to deliver content to you, and

sometimes to present the content we think will be most relevant to you. For example, if you

always view information about certain types of films, we will show you those films when you

access the Services and let you know (through promotional messages on our sites, through

newsletters if you have signed up for them, or possibly by presenting information about these

films first when you access the Services) when new films of these types will be released. We

may also use other information about how you access and interact with our Services (such as

how often you visit, or the times, dates, and lengths of your visits) (“Activity Information”) to tailor

content and messages to you. When we use Activity Data to tailor content, we generally do this

using Non-PII.

3. HOW WE SHARE YOUR INFORMATION

Information may be collected and used by our Service Providers on our behalf. In addition to

helping us with advertising related services, they may assist us with research and analytics,

hosting, fulfilling transactions, maintaining databases, administering sweepstakes and contests,

providing technology services, delivering content and email, and, we sell content or products

through our Services, for processing payments. We will require our Service Providers to use

only the information they need to perform services for us. We will not share PII with Service

Providers for their marketing or advertising purposes. We may share aggregate information

about our site (how it is generally used) for business purposes, for example to demonstrate

interest in our films.

We may share information (and you agree to this sharing) about video content you view through

our Services with video measurement services and social media sites. If we do, we will ask for

your consent, which will be effective for two years or until you withdraw it. This information may

be shared through Tracking Technology.

We may share information among related companies. In other words, any company we control,

are controlled by or are under control with (an “Affiliate”) may receive information from us and

provide information to us. This information may be used for marketing and administrative

purposes.

In addition, we may use or disclose information to

1. Protect our legal rights (including copyrights or other proprietary rights) or the legal rights of

others when we have a good faith belief that they are in jeopardy;

2. Protect our privacy, or safety and security, and those of our affiliates, employees, agents,

contractors or other individuals who use our services;

3. Protect against fraud or other illegal activity;

4. Respond to legal process or requests for information from government, regulatory, law

enforcement, or public authorities;

5. Permit us to pursue available remedies, defend litigation, or limit damages;

6. Enforce our terms and conditions; or

7. as part of the sale or transfer of our business (whatever form that may take) or the sale or

transfer of all or substantially all of any of its assets.

4. CHILDREN

We do not knowingly collect any PII from children under thirteen (13), or permit or direct such

information to be collected on our behalf. If you are younger than 13, you may not send any

information about yourself to us. If we discover that a child under the age of 13 has provided PII

to us , we will use commercially reasonable efforts to delete that child’s PII from our systems.

ESPECIALLY FOR CHILDREN UNDER 13

1. Our collection of personal information on Platforms that are directed to children under 13

("Children's Platforms") is intended to follow the principles of the Children's Online Privacy

Protection Act ("COPPA"), a U.S. law designed to protect the online privacy of children under

the age of 13.

2. We will obtain parental consent before asking for personal information on our Children's

Platforms, unless the request for information falls within an exception that would be permitted

under COPPA.

3. We do not make personal information collected from children publicly available nor do we

enable children to so on our Platforms. We will not condition a child's participation in any activity

or service on the disclosure of more personal information than is reasonably necessary to

participate in an activity.

4. Parents may contact us (at upshift@gmail.com) to review, update or delete any of their

children's personal information that we may have collected and to elect for us not to collect any

additional personal information from their children.

5. We will update this Privacy Policy from time to time by posting the updated Privacy Policy

online. We will not change how we handle previously collected information without providing

notice and obtaining parental consent where necessary.

5. HOW WE PROTECT YOUR INFORMATION

We use commercially reasonable methods to protect the information we collect. We use

measures that are commonly used in our industry to protect data we process from unauthorized

access, disclosure or modification. We take industry-standard precautions and follow generally

accepted procedures to protect the security of data we process, store and transmit. However, no

transmission or storage of data can ever be perfectly secure, so while we can assure you that

we work hard to protect information in our control, we are not able to provide legal guarantees of

data security.

6. YOUR RIGHTS AND CHOICES

Newsletters. If you have subscribed to one or more of our email newsletters or are receiving

them from us and you don’t want them anymore, you can unsubscribe. Select the “unsubscribe”

link at the bottom of any email message, or use any other means that may be provided to

unsubscribe.

Opting out of Interest Based AdvertisingAs noted above, we collect information about your use

of our Services, and through our Third Party Advertising Service Providers, we collect and use

information about your use of other services. The use of Activity Data, including the information

about your use and interaction with our Services that allows us (through our Service Providers)

to deliver promotional messages to you on other unaffiliated websites, apps, or services, is

“Interest Based Advertising,” or “IBA.” It isn’t possible to opt out of all data collection on all

devices for IBA with one action. Online data is generally collected through Tracking

Technologies, including cookies, and when you opt out of this data collection, we, or our Service

Providers, store your choice in another cookie on your web browser. If you change devices or

browsers, or clear cookies from your browser, you may need to opt out again. This opt out from

online tracking for IBA will not affect the collection of data from apps on your mobile devices. In

order to prevent your activities on a mobile device from being used to track you for IBA, You

must go to “Settings” on a Mobile device and turn on “Limit Ad Tracking” for iOS devices or “Opt

Out of Interest Based Ads” for Android devices.

Opting Out from Third Party Advertising Service Providers.You can opt-out of third party use of

Non-PII for Interest Based Advertising by going to those Service Providers’ own web sites and

following instructions in their privacy policies about how to opt out.. Service Providers that

collect information through our Services for Interest Based Advertising generally participate in

the Network Advertising Initiative (“NAI”), which provides an opt out tool located

athttp://optout.networkadvertising.org/#/, and/or the Digital Advertising Alliance (“DAA”)

self-regulatory program for Online Behavioral Advertising (the Ad Choices Program), which

provides an opt out athttp://optout.aboutads.info/#/. You may also opt out from third-party

tracking across apps through the DAA’s app choices app.

Location Data.if we or our Service Providers collect precise location information from an app on

a mobile device, we or they will ask you first whether you consent to the collection and use of

that information, in accordance with this Privacy Policy.

Cross Device Tracking.If you do not want information that our Service Providers collect on one

device to be used for Interest Based Advertising by us or others on other devices, you can opt

through the NAI or DAA opt outs. Opting out from one device only removes that device from

cross-device advertising. You may still receive ads on other devices that are based on Activity

Data collected on devices you did not remove from cross-device tracking. For example, if you

remove your phone from cross-device tracking, data from both your computer and your tablet

may still be used to target advertising on and across both of those devices. When you opt out,

devices may still be linked by Service Providers but that linkage will not be used to deliver

cross-device Interest Based Advertising. In addition, if you sign in on any device using your PII,

and we know or have stored your preferences or interests, we may use those on all the devices

on which you sign in to deliver you relevant promotional messages or content through our own

Services.

Access.You may request access to, and have the right to review, any PII we have collected and

retain about you. In order to review this information, please contact us at the address provided

at the end of this privacy policy.

7. LINKS TO OTHER SITES AND SERVICES

Please be aware that when you are navigating our Services or viewing an e-mail or other

content we provide, you may have the opportunity to click on links that take you outside

Company’s service to other websites or online content that are beyond Company’s control. For

example, you may encounter links to fan sites, or other related links to sites that may reference

our brand, but are not our sites. If you “click” on the link to such a third party, the “click” takes

you to a third party’s website or online content. We have no control over, and are not

responsible for the privacy practices or the content of these websites and expressly disclaims all

liability associated with your use of, and the content on, these websites. Once you have left our

content or Services by clicking on an external link, you should check the applicable third party's

8. IMPORTANT INFORMATION FOR CALIFORNIA RESIDENTS

California residents may request and obtain a list of the third parties, if any, to which our

Services have disclosed personal information (as defined by California law) for their direct

marketing purposes during the immediately prior calendar year (e.g. requests made in 2017 will

receive information about 2016 sharing activities). As set forth in this Privacy Policy, we comply

with this law by offering our visitors the ability to tell us not to share your personally identifiable

information with third parties for their direct marketing purposes. To make such a request,

please send an e-mail to upshift@gmail.com. You must include this Privacy Policy as the

subject line, and your full name, e-mail address, phone number and postal address in your

message. Please see the "Your Rights and Choices" section of this Privacy Policy for additional

information.

9. DO NOT TRACK

Some web browsers may transmit “Do-Not-Track” signals to the websites with which the

browser communicates. Because of differences in how web browsers incorporate and activate

this feature, it is not always clear whether users intend for these signals to be transmitted, or

whether they even are aware of them. There is disagreement, including among participants in

the leading Internet standards-setting organization, concerning what, if anything, websites

should do when they receive such signals. We currently do not take action in response to these

signals, but, if and when a final standard is established and generally accepted, we may

reassess how to respond to these signals. Instead, as described above, please see the links to

the Network Advertising Initiative and Digital Advertising Association programs that offer choices

about third party tracking across unaffiliated websites and apps.

10. UPDATES TO OUR PRIVACY POLICY

From time to time, we may revise this Privacy Policy to reflect industry initiatives, changes in the

law or technology, or changes to our practices. If we make material changes to the way we

collect or use your information, we will provide notice of these changes in a way we consider

appropriate, including by posting a revised version of this Privacy Policy. We will not share

information we collected in the past under a different policy in new and materially different ways

without getting your consent. You agree that we may notify you about material changes in the

way we treat personal information we will collect in the future by placing a notice on our

Services, including this Privacy Policy. You should check our Services frequently for updates.

You can determine when this Privacy Policy was last revised by referring to the date “Last

Updated” or similar description at the top of this Privacy Policy. Any changes to this Privacy

Policy will become effective upon posting of the revised Privacy Policy on the Internet,

accessible through this site. By continuing to use our Services following such changes, you will

be deemed to have agreed to such changes. If you do not agree with the terms of this Privacy

Policy, as it may be changed from time to time, please do not continue to use our Services.

11. COLLECTION AND DATA PROCESSING IN THE UNITED STATES

Informed, Inc. is based in the United States, our Services are directed to residents of the United

States, and they comply with United States Law. If You are located in the European Union,

Canada, or any other country outside of the United States, please be aware that any information

you provide will be collected in and/or transferred to the United States, and processed in the

United States, and the privacy laws that apply to our Services may not be equivalent to those in

the country where you reside.

12. CONTACT US

If you have any questions about this Privacy Policy or wish to review any PII of yours that you

believe we may have, please contact us at:

Informed, Inc.,

contact@theinformedapp.com

informed inc

informed inc

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